Facebook is the largest social network in the world and it has more than 1.5 billion active users, 62% of which log in on a daily basis.
With all these statistics do you think it is easy for a marketer to ignore Facebook?
Facebook has been proven to be a very powerful tool in marketing, especially at a low cost. Facebook was predominantly launched to get in touch with friends who live across borders and oceans but it took a great leap into business to reach people extensively.
Don’t you feel that Facebook has outgrown all other online marketing?
The operation on Facebook is quite different from Google and keyword marketing and is typically used to fasten the business. Every businessman considers this Facebook marketing to be an inevitable one.
Does Facebook follow unique rules and policies to be outstanding?
This could be a very common belief among the people. On the contrary, Facebook follows rules and policies similar to other online marketing. The huge network on Facebook has been the main reason for this outstanding success of online marketing.
Strategize Your Marketing Style
It is true that Facebook marketing is more effective than many other online marketing methods. That doesn’t mean it can be taken up on a blindfold. Understanding the concept of business and understanding the strategy to be followed to make the reach effective is important for every business dealer. So, a lot of trial and error would be required to frame the suitable marketing strategy before coming up with the status updates.
Make the Best Use of Facebook Insights
Facebook insight is an inbuilt analytical tool which deeply analyses the reach of a business update. It charts out the number of likes and dislikes. It splits up the gender ratio. It gives a clear picture of the response from different age groups. It also specifies the response levels from various locations. All these assist in modifying the framed business strategies. Each post’s response differs from another post and so this analytical tool helps in assessing the behavior of each post.
Don’t you think this analytical tool has made the entire process of online marketing easy?
This tool enables the business owner to group the viewers accordingly and set up distinguished group names. This makes it easy to personalize the content based on the group criteria. This tool facilitates in setting up the objective of the post very clearly such as quantifying the effectiveness of it and limiting your communications with the viewers.
Analytic Tool to Determine the Type of the Content
It is not just about sharing updates and contents regularly. It is about sharing the appropriate contents regularly. Every individual’s liking is unique. There are a few who love to see images and videos whereas there are others who wish to see written contents. Experiment on spotting out the exact type of content for the targeted audience. This analytical tool makes it simple to analyze the preference of the audience among articles, videos, pictures, and infographics. This tool can be utilized only on having a minimum of 30 likes on your page.
Limit Your Sharing
Know to limit your sharing. Do not annoy the users when they peep into the homepage with your updates all time the day. It would definitely be infuriating to keep getting updates all the time. Automate your posts. Choose the best time to post the update for your viewers. Work on putting up some interesting contents or activities on weekends. Weekends can be expected to be a very good time to interact with the viewers but the real fact is that the weekdays are more appropriate for more interaction. Nowadays people use smartphones to access Facebook, so they find it easy to comment and interact during break time.